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Business Spotlight: Living Sounds Hearing Centre

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  1. What is your business? 

Living Sounds Hearing Centre is a leading hearing healthcare clinic. Our team of dedicated professionals is committed to helping our clients improve how they hear and communicate with the world around them. We treat each client uniquely, offering personalized hearing care that includes diagnostic evaluations, education, and rehabilitation tools which help us customize the right hearing solution to meet their needs. 

 

  1. When did your business open? 

Living Sounds was formed in 2002 in Edmonton. Through the years, it has grown to become one of the largest hearing health centers in Alberta with over 20 locations throughout Central Alberta and Greater Edmonton. In January 2021, our team joined forces with an existing hearing healthcare clinic, located in Red Deer, that had been operating for over 10 years. 

 

  1. What makes your business unique? 

At Living Sounds Hearing Centre, we believe that everyone’s journey to better hearing is unique, and that hearing loss is about more than just hearing aids. We understand the challenges our clients are facing and the impact that hearing loss can have on their lives. 

Our experienced team of hearing care professionals will walk you through the first steps of setting up a hearing evaluation and if additional services are needed, we will guide you every step of the way to better hearing with honesty and respect. 

  1. What are some products/services that you offer? 

In addition to offering a full line of hearing aids and devices to fit all budgets, we also provide audiological testing, counselling, and hearing protection products. 

  1. Why did you choose Downtown Red Deer as the location for your business? 

This central location makes it easy for Red Deer residents, no matter what part of the city they live it, to visit and shop  downtown.  We felt it was important to bring our essential service of hearing healthcare to the most accessible area of the city.   

  1. What do you think makes Downtown vibrant? 

The diversity of the businesses in downtown Red Deer make it an interesting and lively  location to operate. Plus, the work done by the Downtown Business Association to keep the area clean, add colour with planters and organize events attracts people to visit downtown. 

  1. Finish this sentence: I love Downtown Red Deer because… 

It showcases the pride the residents have for the city they live in. The city hall park is beautiful in all seasons and is a draw for residents and visitors. Ross Street patio is a great place to enjoy local cuisine, local music and spend time with family and friends.   

 

We serve approximately 500 businesses and property owners in Downtown Red Deer, Alberta. Our Mission is to build an engaged Downtown community, develop a Downtown brand and enhance the Downtown experience.

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Trump announces UK will fast-track American products under new deal

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Quick Hit:

President Donald Trump on Thursday announced the framework of a new trade agreement between the United States and the United Kingdom, calling it a breakthrough that will eliminate red tape and fast-track American exports.

Key Details:

  • President Trump told reporters the UK would be “opening up the country” to American goods, particularly U.S. beef and other agricultural exports.

  • Although the current 10% tariff rate on the UK will remain, the agreement offers Britain some flexibility on imports like auto parts and aircraft components while laying the foundation for an “economic security agreement.”

  • Trump emphasized that the UK has agreed to speed up the customs process for American products: “There won’t be any red tape—very fast approvals.”

Diving Deeper:

President Donald Trump on Thursday revealed that the United States and the United Kingdom have finalized the framework for a new bilateral trade deal, marking the first formal economic pact since his administration’s imposition of “Liberation Day” tariffs last month. Speaking from the Oval Office, Trump said the deal would ease trade barriers and accelerate customs clearance for American exports, with a particular focus on agricultural products like beef.

“They’ll also be fast-tracking American goods through their customs process, so our exports go to a very, very quick form of approval, and there won’t be any red tape,” Trump said. While a 10% tariff on British goods remains in place, the agreement grants London some relief on imports of automobile and aircraft components and extends an invitation to join a broader “economic security agreement.”

Prime Minister Keir Starmer joined the announcement via speakerphone and praised the negotiating team for their work. “This has been under discussion for weeks,” Starmer said, highlighting the roles of Commerce Secretary Howard Lutnick and U.S. Trade Representative Jamieson Greer in brokering the deal.

The announcement underscores the growing rapport between Trump and Starmer, who previously met at the White House on February 27th. While the final terms of the deal are still being worked out, the Trump administration has positioned this framework as a significant win in its broader push to restructure global trade in favor of American producers.

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Global trade reorder begins in Trump deal with United Kingdom

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Seeking to reorder global trade with America at the center, President Donald Trump announced the framework of a trade deal with the United Kingdom on Thursday.

Prime Minister Keir Starmer, since 2024 leader of a nation that maintains a special relationship with the U.S. including a more even trade balance than with other countries, spoke with the president by phone during an Oval Office meeting Thursday morning.

“This is turning out to be a great deal for both countries,” Trump said.

The 78-year-old second-term Republican president said the deal would improve market access for U.S. products in the United Kingdom, and improve the relationship between the two countries. Trump said it was the first of many deals from his trade team.

The 62-year-old leader of the Labour Party said the deal would create new jobs in both nations.

“We can finishing ironing out some of the details, but there’s a fantastic platform here,” Starmer said, calling the deal “historic.”

Commerce Secretary Howard Lutnick said the U.S. has balanced trade with the United Kingdom. Lutnick said it would add $5 billion in market access to the U.S. Lutnick said the United Kingdom would get a 10% tariff on 100,000 automobile imports to the U.S., lower than the 25% tariff on foreign autos for other nations.

Lutnick said the lower tariff would protect jobs in the UK.

On social media, Trump wrote, “Today is an incredible day for America as we deliver our first Fair, Open, and Reciprocal Trade Deal – Something our past Presidents never cared about. Together with our strong Ally, the United Kingdom, we have reached the first, historic Trade Deal since Liberation Day. As part of this Deal, America will raise $6 BILLION DOLLARS in External Revenue from 10% Tariffs, $5 BILLION DOLLARS in new Export Opportunities for our Great Ranchers, Farmers, and Producers, and enhance the National Security of both the U.S. and the UK through the creation of an Aluminum and Steel Trading Zone, and a secure Pharmaceutical Supply Chain. This Deal shows that if you respect America, and bring serious proposals to the table, America is OPEN FOR BUSINESS. Many more to come — STAY TUNED!”

Trump announced a slate of higher tariffs on foreign nations on April 2, which he dubbed “Liberation Day” for American trade. On April 9, Trump paused those higher rates for 90 days to give his trade team time to make deals with other countries.

When Trump temporarily suspended the higher tariffs on April 9, he kept a 10% baseline tariff in place along with a 25% import duty on foreign autos and auto parts. He also kept 25% tariffs on foreign steel and aluminum.

Trump also imposed 145% tariffs on China, which retaliated with 125% tariffs on U.S. goods. Those tariffs remain in place, although the two nations are set to begin talks this weekend.

Economists, businesses and many publicly-traded companies have warned that tariffs could raise prices on a wide range of consumer products.

Trump has said he wants to use tariffs to restore manufacturing jobs lost to lower-wage countries in decades past, shift the tax burden away from American families, and pay down the national debt.

A tariff is a tax on imported goods. The importer pays the tax and can either absorb the loss or pass the cost on to consumers through higher prices

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